Ego is a fickle thing, it’s been said that an alter ego is the creator's true form, an uninhibited version, zero restraints and no fear of the unknown. True, raw creativity.

People say that Fernando Pessoa, a Portuguese poet, had over 70 different alter-ego's. Therefore, I feel both humbled and lucky that both Inês the 1st and Inês the 2nd decided to create just one: me, Inês, the 3rd.

I am the fusing of entrepreneur and designer, business-minded with a killer creative instinct.

Born at the edge of the new Portugal, and rich in the history of the old. I am a dreamer and a doer. A fire fueled by the energy of the city that is Lisbon, bold and fearless, innovative and effortlessly cool. You will find me wandering the sun etched streets of the city of seven hills, Bifana sandwich in hand or shoreside sipping a Caipirinha while soaking in the seaside views of Caxias beach.

Maybe I am the one standing next to you while your gaze travels over the artists exhibiting at The Underdogs Art Gallery, or moving to the flow of the Lisbon Living Room Sessions.

Did you notice my shoes? Of course, you did. I created them, handmade in Portugal by the artisans at manufacturers steeped in tradition, they are the best of the best. But they will never tell you that, it’s not the Portuguese way. We like to subtly stand out.

Lisbon living is eccentric, sometimes slower-moving but never ever, boring. We love to be ahead of the game while taking in the sights along the way. We believe there's always time for a dip into the ocean or time to savor the taste of a local craft beer.

Welcome to the UF universe, and my insights into the Portuguese way of living. I will be updating you very soon.

But for now, from Lisbon with love

Kisses

Ines the 3rd